Pokémon Go

 

Global hype can be utterly insane. Recently having been labeled as the most downloadable and most profitable app on mobile phones in the industry, Pokémon Go made the headlines and will surely be remembered for several reasons.

First, it gave people a great social reason to go outdoors, look around, catch Pokémon and stop at special spots where you might learn interesting trivia and visual standouts.

Second, the brand/IP co-owned by Game Freak and Nintendo has easily helped this mobile app gain global popularity, and although the developer Niantic published Ingress previously, Pokémon Go is by leaps and bounds more recognized.

Third, keeping in mind that the update where you will be able to trade the pocket monsters is likely on the way, in the mean time, people battling against each other acting like fictional trainers is what keeps the fans coming back towards this madness.

However, because of the massive popularity, the product has also spotted various incidents around the world, such as crazy people playing the mobile app while driving on the highway, or Japanese teenagers walking around the radioactive site of Fukushima in order to progress, and many more crazy events.

Situations like going with a very large group of people around "hot zones" of Pokéspots such as urban cities, beaches and graveyards, but also when speaking of the fact that the fans are constantly glued to their screens while not minding their surroundings has created hilarious, bizarre and dangerous happenings.

And on a minor less relevant note, the mobile app simply cannot compare gameplay wise to the main series of handheld duo released games. Pokémon Go could be called a lite edition, but when one looks at the social aspect, it's easily overwhelming.

This unexpected and incredible historical event just might be the only push that Nintendo and her 2nd parties needed in order to get really comfortable with mobile releases in the future, while of course separating the gaming experiences through the handheld and console markets.